HANDBOOK OF RESEARCH ON GLOBAL FASHION MANAGEMENT & MERCHANDISING

A. Vecchi & C. Buckley

IGI Global, Hershey PA, USA

Year 2016

Pages 900

Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. This handbook explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.