THE FASHION DESIGNER SURVIVAL GUIDE (3rd edition): Start and Run Your Own Fashion Business

Mary Gehlhar

Kaplan, Inc., New York, USA

Year 2021

Pages 378

This book is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions. In this updated and expanded edition the author offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You will hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life. This must-have guide reveals essential information on: Creating a viable business plan; Social media strategies to grow your customer base; Maximizing online sales to get your designs directly into customers’ closets; Integrating sustainability in your sourcing and manufacturing; Collaborating with influencers, stylists and brands to expand your audience; Landing the right financing for your type of business; Establishing wholesale partnerships with the best retail stores; and Navigating the pitfalls of production both at home and abroad.