LUXURY FASHION BRANDING: Trends, Tactics, Techniques

Uche Okonkwo

Palgrave Macmillan, New York, USA

Year 2007

Pages 353

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.