THE FUNDAMENTALS OF FASHION DESIGN

R. Sorger & J. Udale

AVA Publishing SA, Switzerland

Year 2006

Pages 169

This book offers an illustrated introduction to the key elements of fashion design from the initial concept of a fashion idea through to realising it in 3D form. From research to design, different types of fabrics and their properties, machinery and methods of construction are all examined. The book discusses how a collection is formed, whom it is designed for and how it is promoted. An overview of jobs within the fashion industry is included supported by interviews with designers, stylists, photographers, buyers and agents. The visual material provided throughout the book aims to illustrate aspects of fashion design and to bring to life ideas explained within the text. Examples of work from talented designers and other creative people who work in the fashion industry are used to inspire and inform readers.